Backlinks are the links that are from a particular website to another site or page. The backlinks number to any page is considered as a positive factor in the ranking of any page. So when you see any link pointing directly to a page then it’s a backlink.
Why Are Backlinks Important?
Backlinks are important as these lets the search engine identify your content as a valuable one and so rank them higher. It is basically upvoted for any page or site. So as you can see, bloggers tend to achieve such links in order to let their posts at the top of searches.
Since the start, there were lots of changes in google’s algorithm, but still, Backlinks remains an integral part of the SEO industry.
Are backlinks valuable?
Yes, indeed they are valuable. While making links, one has to check what types of links are they making. There are many spam links too. SO on making links and trying to rank higher, bloggers need to concentrate on the quality linking. As the expert says, a single good quality backlink is greater than several low-quality links.
Now you might wonder what to choose and how to identify quality ones. Some examples stated now-
1) They come from trusted sites
Backlinks from Authority sites is way lot better than random sites. Thus this means that google keeps in mind the trust factor of blogs and while doing this, google understands you to share good and valuable information. Doing this can give a boost to your organic traffic and increase sales and revenue too.
2) They include target keywords in Anchor Text
Anchor text is the visible part of any URL. Usually what experts include here are the keywords or the homepage links. So one has to understand what they want to rank. If the idea is to rank a page then keywords can be included in Anchor Text for better visibility.
3) Linked page is related to your site
Usually, experts tend to take backlinks from those sites which are related to the other. Google also in such cases checks whether the sites are related or not. If related then it is of great value in comparison to the other.
4) Dofollow links
While achieving links, it should be kept in mind that those are do-follow links. It is seen that do-follow is considered of more importance than that of no=follow ones.
5) Fresh Domain
This means that the referring links are from sites that you have not linked earlier. This increases the quality and tends to give a boost to the blogs or pages.
The number of unique URLs you choose, the better will be the result.
In this article, we have discussed the various aspects of backlinks. It is really an important factor in ranking and SEO also. What we should keep in mind is the quality of such links as the quality is always rated higher than quantity. Google’s Algorithm might de-rank the posts but with the proper link, one can regain their spots.
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