As a blogger, you might be aware of the bounce rate. It is something that becomes an issue in the ranking of a blog post. Bloggers often research in finding a to reduce this bounce rate.
If this is decreased, then the number of sales will be increased along with it, the ranking of the sites will improve. It also includes an increase in signups and mails.
So it is always recommended to improve consistency. This particular article is especially related to this and here the complete information will be provided regarding bounce rate.
What Is Bounce Rate?
Bounce rate is basically the percentage of people who land to your blog or site and leave without taking any action. In simple words, when a user visits a site and leaves without going to the second page, then it’s called a bounce.
The bounce rate is just the percentage of users who bounce from our site.
Problems Related To Bounce Rate
There are lots of disadvantages to this. Some of them are mentioned below
– Low-quality traffic on the site which thus is not a good sign.
– the email signups will reduce
– the blog will get outranked in google
– the visitor’s count will decrease
Why Do Bounce Rate Increase?
There are many reasons for which people skip to other sites,
1. Poor Quality Content
The quality of content is one of the reasons for the increase in bounce rate. People don’t wanna read lengthy and irrelevant stuff. If the topics are not to the point and don’t serve their need then surely visitors gonna bounce.
Just upload good-quality stuff and am sure your blog will do good.
2. Poor User Interface
The interface plays a major role in decreasing bounce. The theme color, the widgets placement, the menu area – all should be taken care of. Thus a good-looking and fast theme is always recommended. Along with it, less use of plugins is necessary for better ranking. There are many page builders at present to build awesome pages.
3. Page speed slow
The slow loading of the pages is another reason for the increase in bounce rate. According to Google, a site that loads under 3 secs is considered a quality site. So its recommended for making a fast loading blog. For this, there are many web hosting available that provides good hosting services. You can opt for any of those.
Ways To Reduce Bounce Rate
1) Improve Site Speed
Improving the speed f blog is crucial as it’s one of the ranking factors. For checking the speed, one can visit ceratin sites which provide these services. Below are some ways to improve it.
a) Fast Hosting
Either you believe it or not, but hosting does play a major role in the fast loading of a blog. so it is always recommended to get a good company hosting.
b) Light-Weight Theme
Well if your theme is heavy, then the loading will take some time and this is not liked by the visitors. They are just bored by this fact and result in a bounce rate. There are many paid themes that are light weigh and you can use those inorder to rank high.
if you wanna stick to the free themes, they can opt for GeneratePress as it’s light and have cool looks.
c) Optimise Images
There are tools and plugins in WordPress which help to optimize the images. It is required because, the large the images, the longer time it takes to load.
d) Cache Plugin
It is good to clear the cache of our websites. Cache takes time o load and thus slows up our blog. There are certain plugins present which does this work for you. What you have to do is just to install them.
2) Use Videos
Videos are a good way to keep the readers engaged and reduce bounce rate. With videos, readers spend more time on your blog and this turns to be profitable for the blog.
This also helps to keep the readers coming back to your blog again and again. Many top bloggers to suggested that using videos really helps and gives a positive impact.
3) Easy to Read Content
Now, this is another important factor because readers in blogs like straight forward things. They want the info for which they came, and if you are providing the value then it totally worth their search. It will let them spend more time on the blog and thus improve the bounce rate.
In this article, the info on bounce rate is provided along with the ways to improve it. If you liked my article, then do share it with your friends.
Also, Read – How to Get Chegg Answers for FREE